Analogue options don’t reduce meat consumption: Foodservice study

Adding plant-based options to the menu doesn't move the needle, researchers found.

Seeing more plant-based meat options on a fast casual menu didn’t affect consumers' likeliness to order a conventional meat dish, according to new research from Stanford University. 

The preprint research paper outlines a study of nearly 4,500 participants as they interacted with a faux Chipotle menu, designed especially for the experiment. 

The researchers created…