How the mighty have (not really) fallen

I've spent a lot of time over the past few weeks thinking about the "demise" of the alt-protein industry.

Plant-based analogue sales continue to tank, while cultivated meat may have turned out to be an emperor with no clothes. And while fermentation-enabled proteins may be a media darling now, dairy-sector pioneer Perfect Day recently sold off The Urgent Company, its consumer-facing subsidiary encompassing Coolhaus, Brave Robot and other brands. Heck, even sales of…