The health halo is real

When plant-based meat first hit the market several years ago, it wore a shiny health halo, driving purchases during a time when consumers were seeking better-for-you alternatives to traditional fare.

In the intervening years, that halo’s gotten a bit tarnished. But data from the Good Food Institute shows that the damage — in some respects — is unjust.

GFI data scientists delved into a variety of studies, comparing plant-based and conventional meat, using the…