Rehovot, Israel-based cultivated meat firm Future Meat Technologies has changed its name to Believer Meats, effective immediately, in preparation for its commercial launch in the US.
The rebranding is a step in the company's strategic transformation into a technology-rooted food company, the company explained in a press release.
"People are biologically conditioned to crave meat, but the conventional ways meat gets made today make it difficult to feel good about…
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