In August, Impossible Foods CEO Peter McGuinness said he believes that alt-meat industry is doing 'a lousy job of explaining itself.' So we reached out to alt-meat industry experts to get their take on the industry’s messaging.
The headlines are sobering: The adoption of meat alternatives has been slower than anticipated. Growth rates are stalling, even falling. Big corporations are getting out of the business. It’s enough to make even the most die-hard plant-based believer question her stance.
That’s why, when Impossible Foods CEO Peter McGuinness said he believes that the alt-meat industry is doing “a lousy job of explaining itself,” it was disheartening but not entirely surprising.…
Join for free* to continue reading.
You’ll get access to all Alt-Meat has to offer including full access to our web content devoted to the meat alternatives market.
*Free for qualified recipients