Veylinx released a new study looking at consumer reactions to marketing terms used to describe plant-based foods — and Paul Shapiro, CEO of Better Meat Co, took a close look at what the respondents are actually telling us in his medium blog.
Photo credit: Paul Shapiro
First impressions, as they say, are lasting impressions, which is why front-of-package labeling terms are so important for alt-meat companies introducing truly new products to market. Better Meat Co. CEO Paul Shapiro knows this, which is why in his blog he dug into new consumer survey results from Veylinx, a Netherlands-based…
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