Wired magazine explores whether plant-based patties are replacing or supplementing traditional beef burgers in diets across America.
Photo credit: Don Lee Farms
For plant-based foodies interested in lowering emissions and improving animal welfare, the point of alt-meat is simple: Consumers must swap at least some of the traditional animal meat products out of their diet in favor of plant-based options.
But even when plant-based meat sales were soaring at the end of 2020, it wasn't entirely clear if consumers were making that switch, or if they were just adding some plant-based options to their…