Sometimes, common knowledge is a lifesaver, the brilliant coalescence of years of anecdata and personal experience.
Sometimes, it’s based on old, outdated information or incorrect data. In those cases, common knowledge can become an anchor, weighing down progress.
The argument against “processed foods” is the latter — and it’s been something of a pain point for the alt-protein sector.
Maybe it’s semantics, but “processed food” is a huge category. Yeah, our…