Editor's blog: A rose by any other name

Shakespeare said it would smell just as sweet, but I’m honestly not sure it even matters.

If you called a rose a vomit-trash flower, maybe it technically would smell just as sweet, but (like the proverbial tree falling, unobserved, in the woods) no one is going to perceive its scent. 

The same goes, I think, for cultivated meat.

I’d try cultivated or cell-cultured meat any day. But lab-…