Editor's blog: It's not personal. Strictly business.

Sentient Media lit up the alt-meat corner of LinkedIn last week with its story, "The Backlash to Plant-Based Meat Has a Sneaky, if Not Surprising, Explanation." 

I see it differently. The "explanation" isn't "sneaky." It's strictly business.

Sentient Media's thesis, essentially, is that alt-meat foes — primarily the conventional meat industry — is funding oppositional marketing that creates concern among consumers about alt-meat's health proposition, especially around the ingredient list.

For example…