One of Australia's preeminent biotechnologists has harsh words for some much-hyped reports on the alt-protein industry — and the journalists who repeat their claims without scrutiny.
Edgar Allen Poe wrote, “Believe nothing you hear and only one-half that you see,” and he put that idea to marvelous use in his gripping horror stories. Later, Alfred Hitchcock employed the same mind-bending concepts in his films: The audience could never be sure of what was unfolding until the end, and sometimes not even then.
One Australian professor counsels consumers — and journalists — to similarly put their guard up around data promoting the alternative…
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