Don Lee Farms, a producer of both plant-based and traditional meat products, has filed suit against Beyond Meat and its CEO, Ethan Brown, alleging a pattern of false advertising and consumer deception leading to unfair competition.
The suit, which was filed in the US District Court of the Central District of California (Case No. 2:22-cv-3751), alleges that the company has made demonstrably false claims in its pitch to customers, business…
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