![Bar chart showing labeling preferences among consumers with different diets](/sites/default/files/2024-01/whats%20in%20a%20name%20info.jpg)
The controversy still rages globally over how alt-meat products can be labeled, and the principle question is whether, and to what extent, are consumers actually confused by the use of meat-related words like "steak" or "bacon" or "thigh" on a package for a plant-based substitute.
Browne Jacobson, a law firm with offices in the UK and Ireland, looked closer for an answer to the question — at least from the point of view of adult…