Steakholder Foods' Omakase Beef Morsels
Photo credit: Steakholder Foods
When it comes to communicating with the public about plant-based meat analogues and alt-protein in general, it’s clear that something has gone wrong. Misunderstandings — about the sector, the products and the benefits — abound, and sales numbers and adoption rates have suffered for it.
Alt-Meat recently spoke with communications expert and Rainier Communications CEO Steve Schuster to get his take on the situation. Not only does he work with alt-meat companies, but…
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