A chat with Chase Purdy, author of “Billion Dollar Burger”

The first cultivated meat burger unveiled in 2013 was pegged at a cost of $330,000 — or $1.2 million per pound — but the alliterative title of Chase Purdy’s 2020 book speaks to the prospects for the size of the overall cultivated meat consumer market. That is, its promise once the technology is scaled and commercialized, and runs the regulatory gauntlet.

Currently the overall meat substitutes market globally is worth about $15 billion,…