Kim Kardashian isn't the first celebrity to endorse an alt-meat company — she isn't even the first to accept a hokey "job" title ginned up by a marketing executive. Alt-Meat wonders what celebs have to gain from these partnerships and what consumers should take away.
They say that a celebrity is someone who is well known merely for their well-knownness — and that isn’t truer of anyone than Kim Kardashian. So it wasn’t exactly surprising when Beyond Meat announced that Kim K would be its Chief Taste Consultant last month.
Not only is Kardashian a dream spokesperson for anyone hoping to reach a…
Join for free* to continue reading.
You’ll get access to all Alt-Meat has to offer including full access to our web content devoted to the meat alternatives market.
*Free for qualified recipients