Lee Cooper had the temerity to launch a vegan barbeque brand in the middle of North Carolina, real wood smoke and all. So far, Barvecue is more than just getting away with it.
Football. Church. Barbeque: A weekly triumvirate across a wide swath of the United States, and not just in the South. Barbeque in its many forms has more emotional associations than most other types of food, so if a man’s going to mess with a beloved low-and-slow recipe, he’d better bring it.
Lee Cooper did, and does, working with nine employees at Barvecue, a maker of vegan barbeque alternative meats in Cornelius…
Join for free* to continue reading.
You’ll get access to all Alt-Meat has to offer including full access to our web content devoted to the meat alternatives market.
*Free for qualified recipients