Beyond the expected

Despite past research that has shown the ingredients lists of plant-based meat substitutes turn consumers off, respondents in a test were more likely to select a Beyond Meat burger over a conventional meat burger when they read either the ingredients list or a list of nutrients in each sandwich.

The tests were done by ag economists Glynn Tonsor and Ted Schroeder of Kansas State University, and Jayson Lusk of Purdue University, as…