After a decades-long career with conventional meat companies, Nicole Johnson-Hoffman is psyched about her new job as a leader in the cultivated meat space — a logical next step in realizing her vision for meeting the global need for protein.
In the noise generated by the media, social and otherwise, the protein business is divided into Team Meat and Team Alt-Meat. Who’s wearing the white hats and who are the villains depends on the team.
Unless the team is led by Nicole Johnson-Hoffman.
The newly minted CEO of Believer Meats (formerly Future Meat Technologies) in Rehovot, Israel, speaks equally glowingly of her expectations of her new position and of her past…