Ahead of June elections, Belgian government drops attempts to regulate alt-meat labels.
Belgium’s Economy Minister Pierre-Yves Dermagne last week announced that his administration would stop efforts to prevent alt-meat products from using “meaty” terms on the label.
“We hope that, post-election, the new government will acknowledge the fact that consumers are not confused at all by plant-based foods carrying ‘meaty’ names,” Fien Louwagie, communications manager for ProVeg Belgium, said. The…