Asia's problem — and promise

The Asia-Pacific region is a big target for meat analogue processors and marketers. Home to 60% of the world’s population, the region is known for heavy meat consumption.

Collectively, the Asian market is far, far behind North America and Europe in alt-meat consumption. In 2022, the Good Food Institute reported, the value of the Asia Pacific alt-meat market was US$326 million, and was growing at a rate of 5% annually.

Now alt-meat companies have…