Analogue options don’t reduce meat consumption: Foodservice study

Seeing more plant-based meat options on a fast casual menu didn’t affect consumers' likeliness to order a conventional meat dish, according to new research from Stanford University. 

The preprint research paper outlines a study of nearly 4,500 participants as they interacted with a faux Chipotle menu, designed especially for the experiment. 

The researchers created three menus: One with zero plant-based meat options, one with one plant-based meat option and one with…