Photo credit: Jacob Pucci
Sales of alternative meats at retail in the US struggled in November, despite the food-forward holiday.
Total plant-based meat alternatives
Combined refrigerated and frozen plant-based meat alternatives generated $73.6 million in the four weeks ending November 26, 2023. This was down 12.0% year-over-year, according to Circana point-of-sales for the conventional multi-outlet channels (grocery, mass/supercenter and club). Dollar sales declines for combined frozen and refrigerated meat alternatives intensified versus the 52-week look shown below, despite lapping multi-…
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