Alt-meat startups go with the crowd

Alt-protein is big business. According to Good Food Institute, a record US$5 billion was invested into the space in 2021 — a 60% increase over 2020. There’s no shortage of angel investors or venture capital funds—or even Hollywood celebrities—willing to put their money behind changing the global food system. That’s why it’s so surprising that many meat analogue companies have approached potential consumers, launching massively successful crowd-funding campaigns to fund their research and…