This is an ad for meat eaters

As a plant-based meat startup, you can’t easily disconnect your brand from the soy protein isolates and textured vegetable protein of the 1970s or from the raft of questionable plant-based alt-meats that have flooded grocery stores in the past 10 years.

But you can make ’em laugh. And when you’re trying to sell a product that’s deeply polarizing and connected in pop culture with dour militant vegans, going for the joke is…