Re:meat, Swedish grocer study cultivated meat potential

Collaboration will help determine if Sweden is a good market fit for cultivated meat.

Swedish cultivated meat firm Re:meat and grocery chain ICA have partnered to explore the market potential for cell-based meat through an experimental pilot study to determine "the conditions required to create a demand that makes a difference from a sustainability perspective."

“Consumers’ receptivity will be crucial, and we look forward to exploring this further with Re…