Plant Based World Expo: Is cost the final driver to mass plant-based appeal?

The 2021 Plant Based World Conference and Expo closed this past week, and on the final afternoon of presentations, Mintec Global’s Head of Proprietary Pricing Marcel Goldenberg took on the question of whether cost, when you come right down to it, is the final driver for mass plant-based food adoption — not just for consumers but for the grocers and markets willing, or…