Alt-meat maker plans tenth anniversary celebration with Veganuary marketing push.
German meat and alt-meat producer Rügenwalder Mühle on Thursday announced its plan to celebrate 10 years in the alt-protein industry throughout 2024 with a push during January.
“In 2014, we boldly started out as a veg producer,” Steffen Zeller, CMO at Rügenwalder Mühle, said in a statement…