Go where the flavor is

As exciting as the growth of the alternative proteins market is, the space is getting a bit ... crowded. Efforts have begun to try to set certain brands apart from the others, touting non-GMO claims or a reformulation, or a "cleaner" list of ingredients.

But it all comes back to taste. To that end, alt-meat new product developers will want to pay attention to the results of Mintel's flavor research, conducted during the pandemic…