Create your own category, terminology: Aussie ag minister

“I’m all for someone going and having a crack, but use your own intellectual property. Don’t use someone else’s,” said David Littleproud, Australia’s federal agricultural minister, addressing the battle over how plant-based alt-meats will be labeled in that country.

Rather, he said, the plant-based industry should be looking to create its own space in the market, with its own terminology and imagery.

Littleproud aired his views…