A new survey shows how consumers are becoming more enamored of "clean" eating. Alt-meat’s next labeling challenge is that long, complicated ingredient list.
Most alternative meat brands have a problem with their labels, and it’s unrelated to ongoing efforts at the state level to prevent companies from using terms like “burger” or “sausage,” historically associated with conventional meat.
Rather, it’s that long and — for some — scary list of ingredients, which can stretch into the dozens on a plant-based alt-protein product. To date, they typically include such tongue-twisters as methylcellulose, pyridoxine hydrochloride, medium chain triglycerides and — for…