Global alt-meat market is anything but monolithic

Alt-meat marketing campaigns tend to ring the same notes in all the markets in which the products are for sale. A series of surveys, conducted by Statista Inc. for its Consumer Insights reports, illustrates why that approach doesn't work.

Data on self-reported alt-meat consumers in 10 countries in three regions shows widely varying levels of importance placed on the messages commonly used in meat analogue marketing: The products' role in advancing social justice — such…